Northwind: Commerce Platform Rebuild
A complete rebuild of a mid-size retailer’s storefront and back office. New design system, headless storefront, faster checkout and a content workflow the in-house team can run on their own.
- Conversion rate
- +48%
- Median load time
- 1.2s
- Uptime
- 99.9%
- Kick-off to launch
- 4 mo
Project anatomy
Click a layer to inspect it
Layer 01 // Research
Discovery & Research
Stakeholder interviews, analytics review and a prioritised backlog. We agreed on three success metrics before any design work began.
Layer 02 // Experience
Information Architecture & UX
New navigation, simplified product pages and a two-step checkout, validated with clickable prototypes and five rounds of user tests.
Layer 03 // Interface
Design System
A token-based component library shared by designers and developers, so new pages are assembled rather than drawn from scratch.
Layer 04 // Storefront
Static-first Storefront
Pre-rendered pages with small islands of interactivity. Most pages ship almost no JavaScript and load in about a second on mobile.
Layer 05 // Services
Backend & Integrations
A typed API in front of inventory, payments and the warehouse system, with retries, audit logs and alerting built in.
Layer 06 // Operations
Launch, Analytics & Care
Gradual roll-out, dashboards for the agreed metrics and a monthly improvement cycle after launch.